...the answer is - back them!
The wave of 'Disruption' in financial services is steadily gathering pace, and although still some way behind other parts of the sector, Insurance is coming more in to focus. Axa have committed themselves to being a facilitator rather than a victim of this change, a hugely positive sign that they don't want to be left floundering in the wake of progress.
"The digital revolution is transforming the entire insurance value chain. Kamet will become another pillar of our strategy to connect the Group to the InsurTech Ecosystem, joining forces with our existing trend spotter AXA Lab (based in San Francisco and Shanghai) and the investment structure AXA Strategic Ventures. Our goal is to imagine disruptive projects and incubate start-ups linked to our insurance business, for the ultimate benefit of our clients in terms of protection and services", said Henri de Castries, Chairman and CEO of AXA.