Ever the innovator Swiss Re appear to be committing their future to the identification of new and more Clients - I'm sure this will include working with Cedants to develop new ways of engaging consumers.
The FT have said that all companies should be doing these things... Which is true, but the reality is that very few are.
On Tuesday Swiss Re presented its latest strategy for its own box. Out goes a two-part plan that involved doing better than rivals and selling more reinsurance in specified markets. In comes a vaguer “strategic framework”. Swiss Re promises to allocate capital wisely, find more clients, recruit better staff and emphasise how different it is.