At its launched a few days ago, Pokemon Go, the augmented reality (AR) mobile game phenomenon seized the entire US smartphone bandwidth and adding $9 Billion to Nintendo’s valuation.

Players get immersed in an AR version of their real world, and streets, offices, homes, buildings, neighbourhoods become populated with colourful cartoon monsters.

The application tracks in real-time users' geographic location, steps, interests and through this mechanisms users gain rewards. Details information on players' moves, how they are reaching a destination, and how long they stay there is captured too.

It is clear that many are willing to trade information about their habits for the fun of playing the game and gain rewards. 

What insurers can learn from this usage of digital technology can help identify user cases where AR and virtual reality (VR) become true enablers in delivering preventative services to the insurance market.