At its launched a few days ago, Pokemon Go, the augmented reality (AR) mobile game phenomenon seized the entire US smartphone bandwidth and adding $9 Billion to Nintendo’s valuation.
Players get immersed in an AR version of their real world, and streets, offices, homes, buildings, neighbourhoods become populated with colourful cartoon monsters.
The application tracks in real-time users' geographic location, steps, interests and through this mechanisms users gain rewards. Details information on players' moves, how they are reaching a destination, and how long they stay there is captured too.
It is clear that many are willing to trade information about their habits for the fun of playing the game and gain rewards.
What insurers can learn from this usage of digital technology can help identify user cases where AR and virtual reality (VR) become true enablers in delivering preventative services to the insurance market.
There are different ideas on how AR might be used in the insurance industry. Perhaps a form of live-advice that helps claims adjusters (or policyholders filing FNOL) know where to point their phone’s camera to take photos and videos of car or home damage, giving a real-time comparison to the “before” and “after” state. An augmented reality app might also help to prevent accidents, scanning a home or worksite and alerting the user to potential risks. And possibly an insurer will team up with a third-party to devise gamification methods of encouraging safer behavior. If nothing else, the mainstream success of Pokemon GO shows that augmented reality can be made usable and accessible through the device everyone carries in their pockets or purses.