One of the things the insurance sector (and I'm talking about the traditional market) prides itself on is its ability to innovate new and relevant products. However, it is not the incumbents that will be offering us rental deposit insurance (see InsureStreet), 1 hour of personal car insurance (Cuvva), or now frictioonless unemployment insurance (Badaboo)...

There is an argument that you can obtain similar protections from pre-existing products, but once again it seems that the real innovation is coming from the startup community. Whether Badaboo will fly remains to be seen, but transparent, easy to access cover for unexpected job loss will likely be a popular purchase...