I have the privilege of being a mentor for both startups, and for people who are feeling somewhat uninspired in their careers and seeking a path to better job satisfaction. Both the companies and the people are at various stages in their respective journeys, often quite progressed, but rarely have they given careful consideration to effective sales. Sales is the worlds oldest profession, and in a highly commercial world permeates everything we do. It is important to remember though, it’s not all about the close...