Collaboration between Insurtech start-ups and Insurance carriers is a topic near and dear to my heart. While the focus is primarily for B2B start-ups, many of the same principles outlined below apply to D2C start-ups, which are looking to partner with an Insurance carrier for distribution purposes. The framework for this guide is as follows: Know your value Know your customer Find out who holds P&L Help them understand how you’ll bring value to them Sign LOI and agree on a Pilot The ‘art’ and ‘science’ of the sale
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